WHAT'S IN THE NAME?


A question we get asked over and over again is: “Why DECEMBER THIEVES?"
"What does the name mean and where does it come from?”

Answer: before the inception of our brand Chief Thief Lana discovered a poem written by the 13th century mystic poet Rumi, titled "THE MUSIC WE ARE".

The poem resonated with Lana as one that symbolizes continuous change and evolution. 

Just like THIEVES stole December to bring about change in the seasons, to foster miracles, to rejuvenate life, such is the blueprint and foundation of our stores.

 

 

THE MUSIC WE ARE

 

Did you hear that winter's over?

The basil and the carnations cannot citronella their laughter.

The nightingale, back from his wandering,

has been made singing master over all the birds.

The trees reach out their congratulations.

The soul goes dancing through the king's doorway.

Anemones blush because they have seen the rose naked.

Spring the only fair judge, walks in the courtroom,

and several December Thieves steal away.

                                                              - Rumi